The certificate Course in Fashion Merchandising is an ideal program for individuals with a keen inclination toward the merchandising aspect of fashion design, willing to explore the complex methods and processes of garment production and store management. The students pursuing this course will avail excellent career opportunities as production and design managers, merchandisers, and working in specialized areas.
The course is designed with more of practical classes and industry exposure for the PFGenesis students to learn and understand the need and importance of a fashion illustrator in design industry.
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Students will gain employment opportunities with Designers, Retail Brands, Advertorial Magazines, Print Media, Electronic Media as well as Stylists. They may also venture into work for individual clients.
Fashion merchandisers are a team of people involved in the production and distribution of final designs. Fashion merchandisers work with designers to make affordable and desirable designs for the target market.
Fashion Merchandisers require the following skills: Detail-oriented Awareness about fashion Ability to meet timely deadlines Good communication skills Team player Consumer-oriented and consumer responsive Gain market share and prevent losses
Fashion merchandising is a very competitive field that changes constantly with the dynamic global market trends and external forces which makes it very exciting for those who have a passion for fashion.
The major tasks carried out by any fashion designer are:
Merchandising is an absolutely fantastic career option to make a rewarding career in the fashion industry. These positions involve creativity and professional engagements. It is a very good career for fashion learners.
The merchandisers require mathematics acumen to be able to understand the business trends, the past losses and challenges, and the knowledge to predict future expenses and revenue.
The major difference between the fashion marketer and fashion merchandiser is the scope. Fashion marketing is mainly the advertising side of fashion while the fashion merchandiser focuses on the entire process of fashion design till the design sale.
The scope of merchandiser is very huge. The merchandiser-related career includes sales agents, market research analysts, purchasing agents, and market research agents.
The retail buyer focuses on the product. The key responsibility is to research fashion trends and are responsible for scrutinizing the product available online and in-store whereas the fashion merchandiser ensures the commercial and financial viability of the design or the product.
The salary of the design merchandiser range from three to six lakhs but the person’s ability and knowledge can make it even higher and there is no defined limit for the merchandiser profile.